Bernice Fitz-Gibbon - Quotes

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A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. ---->>>

Creativity varies inversely with the number of cooks involved in the broth. ---->>>

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago? ---->>>


Nationality: American
Born: 1894
Die: 06-21, 1982
Occupation: Businesswoman

Bernice Bowles "Fitz" Fitz-Gibbon (1894 – February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age (wikipedia)