Rosser Reeves - Quotes

There are 4 quotes by Rosser Reeves at 95quotes.com. Find your favorite quotations and top quotes by Rosser Reeves from this hand-picked collection . Feel free to share these quotes and sayings on Facebook, Pinterest, Tumblr & Twitter or any of your favorite social networking sites.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. ---->>>

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell. ---->>>

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. ---->>>

Unless a product becomes outmoded, a great campaign will not wear itself out. ---->>>


Nationality: American
Born: 06-21, 2015
Die: 06-21, 1984
Occupation: Businessman

Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates 141. The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Donald Draper (played by Jon Hamm) (wikipedia)