Trip Hawkins - Quotes

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Online console gaming will continue to grow at a healthy pace. ---->>>

As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles. ---->>>

But we also think that we've got more quite alot more support than any new format has ever had. ---->>>

If you always wanted to wait for something better, you'd never buy anything, right? ---->>>

None of our competitors have ever made two systems that run the same software. ---->>>

With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into. ---->>>

But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share. ---->>>

Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive! ---->>>

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics. ---->>>

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers. ---->>>

What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later. ---->>>

From day one our next generation system will run all our exsisting software - so that gives us a head start. ---->>>

I can't tell you how important it was for us to be successful in japan. ---->>>

The only problem we've had is the amount of time it's taking people to develop titles. ---->>>

The way companies hang on to their marketshare is by being scared. ---->>>

We want to make as big a market as we can with our current product. ---->>>

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there. ---->>>

And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time. ---->>>

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands. ---->>>

I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation. ---->>>

So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new. ---->>>

Biography

Nationality: American
Born: 12-28, 1953
Birthplace: Pasadena, California, U.S.
Die:
Occupation: Businessman
Website:

William Murray "Trip" Hawkins III (born December 28, 1953) is an American entrepreneur and founder of Electronic Arts, The 3DO Company, and Digital Chocolate.(wikipedia)